Celebrity endorsements - all that glitters

08 Apr 2015

BLM technology, media and telecoms partner Tim Smith has spoken to Post Magazine about what happens when a celebrity endorser's actions have a negative impact on the brand's media campaign.

"...there are no certainties with anyone and there are so many different deals now happening, from celebrity chefs in supermarkets to sports men and women endorsing financial services...there also needs to be proper due diligence to identify the exposure and, if necessary, build in ways to help the brand recover if there is a crisis. "

To read the full article as published by Post, please click here to be redirected its website.


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Disclaimer: This document does not present a complete or comprehensive statement of the law, nor does it constitute legal advice. It is intended only to highlight issues that may be of interest to clients of BLM. Specialist legal advice should always be sought in any particular case.

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Tim Smith

Tim Smith

Partner and Head of TMT & Cyber Practice Group,

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